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Women in the Workplace

Fall 2021
Women in the workplace is a research assignment on the topic of the wage gap in the united states.

Tools: Figma, Adobe Photoshop & Illustrator







Design Decisions


During this project, I was told to compile research of any topic that interests me in a web space. Being a woman of color, I chose the topic of the wage gap in America. The wage gap is a highly controversial subject not only in America, but in many parts of the world. I decided that I wanted my design to reflect the bold culture of feminism and activism. Here are some key design choices I made that transformed my research into a larger statement.

︎  Bold color palette
  • Bold colors are often digested as a trigger for a reaction to a large audience. They are also interpreted as dramatic, making the audience energized while reading. 
  • If I’m proclaiming to be an activist I must make sure my audience leaves my website forever remembering their experience reading about the state of the wage gap.

︎  Black and white infographics
  • The highly saturated backgrounds force the content in the foreground to pop out. Predictably however, adding many other colors on top of a bold hue can confuse the eye and cause cognitive overload. 
  • Black and white lays calmly over color and is much easier to read.

︎  Lack of margins
  • There should be a good interaction between type, image, and color in any designed object. In general typesetting rules, margins and padding are important aspects of constructing readability in the object. Due to the look of my bold palette, large titles, and strange political collages, it only made sense to have a rebellious typesetting and reduce my margins to as small as possible.







About Designer

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Anu Iyer graduated from Virginia Commonwealth University School of the Arts, studying Graphic Design. Based in Northern Virginia, Anu has experience working with small seed to large corporations.  
   
She began her path as a traditional artist and, after being exposed to Creative Cloud, switched to digital illustration and graphics. Now, Anu has learned web development and earned certifications in the fundamentals of computing as well as product innovation. On the journey to perfecting her style, she is expanding her portfolio by creating multi-modal works with print, digital, and interactive media.  
Anu now works at Georgetown University as a Graphic Designer in the Center for New Designs in Learning and Scholarship (CNDLS). There, she runs the visual graphics for all courses within the School of Continuing Studies. She oversees all graphics, illustrations, animation, etc., for every course within SCS.